FundXL by RevXL
Find why mortgage leads are not becoming applications or funded loans.
FundXL acts like a secret borrower and tests your public mortgage journey across Google, landing pages, forms, trust signals, and competitors.
What FundXL inspects
- Secret-borrower testing across five key personas
- Google profile and business trust signal review
- Website and mobile conversion QA
- Speed-to-lead readiness and form friction analysis
- NMLS and compliance-sensitive copy flags
- Competitor comparison and Broker Win Pack recommendations
48-hour Broker Win Pack
After the audit, FundXL delivers a prioritized implementation pack with fixes you can start in the first 48 hours.
FundXL process
How it works
- Audit company, website, lead sources, and competitors.
- Run borrower persona and conversion path tests.
- Deliver a full FundXL Report with prioritized fixes.
Revenue path leaks
Why it matters
Mortgage brokers can have great traffic but still lose borrowers when the journey is generic, the form is too heavy, or trust signals are buried. FundXL finds those exact leaks so you can convert more of the same leads.
Clear B2B boundaries
What FundXL does not do
- It does not sell leads or recommend lenders to consumers.
- It does not recommend loan products or provide lending advice.
- It does not replace legal or compliance review.
- It does not claim guaranteed conversion lift or funded loans.
Before buying more traffic
Why brokers use this first
FundXL helps teams decide whether their current path is ready for more lead spend. It is built to catch generic messaging, hidden NMLS trust cues, broken CTAs, and competitor gaps before another month of ad budget disappears.
Choose the right next step
Launch-ready offers
RevXL
See where your leads leak