FundXL Competitor Report
The broker down the road is catching the leads you drop.
When a borrower clicks your ad and a competitor's, the one who looks faster, clearer, and more trustworthy wins — often before you ever get a call. FundXL compares captured public-page signals from your path and up to three named rivals, then shows where their experience appears clearer and what to review.
Advantage map (example)
| Category | You | Top rival |
|---|---|---|
| Mobile CTA clarity | Weak | Strong |
| Pre-approval / apply CTA | Missing | Strong |
| Phone / text visibility | Good | Strong |
| NMLS / trust visibility | Weak | Good |
| Speed-to-lead readiness | Weak | Strong |
Illustrative example. Your report uses live evidence from your site and the competitors you name.
Competitor borrower-path report
What's inside
- Side-by-side borrower-path comparison against up to 3 local rivals
- Category-by-category advantage map (CTAs, trust, speed-to-lead, forms)
- Desktop + mobile screenshot evidence for you and each competitor
- The exact moments a competitor looks easier to choose than you
- A prioritized list of gaps to close before your next ad push
Competitive FOMO is real
Why it closes deals
Brokers rarely change their site for an abstract score. They change it the moment they see a named rival winning the exact borrower they paid for. The competitor report turns "my site is fine" into "why is he beating me on this?" — and that's what drives action.
Re-run the comparison when you need a new point-in-time benchmark; the current monthly monitor does not crawl competitors.
Our guarantee
The paid report includes at least three distinct, evidence-backed observations with a specific recommended action.
If it does not meet that standard, request a full refund within 14 days.
RevXL
See where your leads leak